
September/October 2002
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Welcome Back Downtown!
Across America and throughout Pennsylvania, small communities
are taking another look at their downtowns. Businesses, activities,
events and people are now replacing empty buildings, storefronts
and sidewalks. Small town residents are taking back their streets;
actively working to remake and revitalize their downtowns to become
the hub of activity they once were.
Downtown revitalization efforts mean improved livability and
quality of life for small town residents since these efforts focus
on expanding and attracting employment, shopping and social activities.
To understand how small town revitalization efforts are working
in Pennsylvania and to share strategies and success stories with
other small towns that want to begin the revitalization process,
the Center for Rural Pennsylvania has released the guide, Welcome
Back Downtown: A Guide to Revitalizing Pennsylvania's Small Downtowns.
The guide is based on a research project conducted by Martin
Shields and Tracey Farrigan of Penn State University and sponsored
by the Center for Rural Pennsylvania. The how-to guide for small
downtown revitalization is specifically geared to helping small
towns start their revitalization efforts. Building on several
basic principles, the guide provides Pennsylvania's small communities
with a variety of low-cost tools and strategies that may help
them welcome their downtowns back to a more vibrant existence.
Organizing and planning
The first chapters of the guide focus on organizing revitalization
efforts and emphasize the importance of volunteerism and coalition
building. Many small towns have limited financial resources so
volunteers will play a large role in the revitalization efforts.
In general, communities are encouraged to form a downtown organization
and to choose a board of directors.
During the planning process, small towns are encouraged to consider
the four basic components of planning: assess current conditions,
develop a vision for downtown, identify strategies and develop
an action plan, and evaluate and update the plan. More information
on the planning process and developing a vision is detailed in
the Center for Rural Pennsylvania publication, Planning for the
Future: A Handbook on Community Visioning. Like all Center publications,
Planning for the Future is available to the public at no cost.
Techniques for revitalization
The guide also provides low-cost techniques that communities may
consider using to revitalize their downtowns. The techniques listed
may not suit every community and should be employed based on feasibility.
The techniques focus on:
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improving the downtown's appearance,
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strengthening local businesses,
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identifying new opportunities, and
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promoting the downtown.
Case studies describing how three small towns across Pennsylvania
are working to revitalize their main streets are also presented.
While each town had different goals for its downtown and used
different methods to achieve the goals, they used similar strategies.
The "lessons learned" by these small towns and others
are presented in the final chapter of the guide. Some of the lessons
learned are listed below.
Want more info?
For a copy of the guide, Welcome Back Downtown: A Guide to Revitalizing
Pennsylvania's Small Downtowns, call the Center for Rural Pennsylvania
at (717) 787-9555 or email info@ruralpa.org.
Lessons Learned on Downtown Revitalization
Downtown revitalization may be accomplished by using a variety
of strategies. While no one strategy has been found to be a sure-fire
winner for every downtown revitalization effort, there are some
great lessons that have been learned on what can make or break
the effort. Here are just a few:
Organize early. Take the time to develop an
enduring organization. Establish a board of directors. Bring in
both public and private sectors. Obtain 501-C3 status if it seems
reasonable.
Enlist the community. Hold several well-publicized
meetings early on in the process to generate community interest
and secure additional volunteer support.
Enlist state agencies. A number of state agencies
can help you with your efforts. Contact the state Department of
Community and Economic Development, the state Department of Transportation,
the Pennsylvania Downtown Center, and Penn State Cooperative Extension
for possible assistance.
Enlist the media. The local papers are looking
for stories! Send out press releases to advertise meetings. Call
reporters with story ideas.
Get local government support. Only local governments
can apply for many of the appropriate grants. Recruit supervisors
and council members to serve on the board. Understand that local
governments operate with very tight budgets. When pitching your
ideas, make sure officials know exactly the role and resources
you hope they provide.
Chairman's Message
As chairman of the Center for Rural Pennsylvania's Board of Directors,
I have made it a policy to conduct our summer board meeting on
the road in rural Pennsylvania. It's a time when the board can
get a first-hand look at some of the success stories in different
regions of our commonwealth.
This year's August meeting found our board and staff traveling
to Franklin, Venango County - home of board member Sen. Mary Jo
White. After our business meeting, we strolled through downtown
Franklin, an absolutely captivating city, with its delightful
main street that serves as a shopping district and leads to the
county courthouse, with its manicured lawns and sparkling fountains.
The pride that Franklin's residents have for their hometown was
evident as we walked along sidewalks free from litter. Citizens
of the community sponsored engraved bricks that bordered the tidy
curbsides, along with hanging flower baskets that decorated each
light pole, a true reflection of the local color that makes this
picturesque and historic community a visual treat for anyone who
stops by. The hospitality of the local businesses in showcasing
their success stories was appreciated and gave each of the board
members many ideas on how Franklin's concepts could be shared
with other rural communities in Pennsylvania. It was a great example
of how downtowns add to an area's quality of life. Thank you to
all who made this board meeting a memorable and productive event.
Unfortunately, not every small town is the hub of activity it
used to be. If your town is facing the challenge of turning things
around, the Center for Rural Pennsylvania has a new publication
that might help you get started. Welcome Back Downtown: A Guide
to Revitalizing Pennsylvania's Small Downtowns, shares strategies
on how small towns can begin the revitalization process. Read
more about the guide on page 1.
Since last year, the Center for Rural Pennsylvania has been participating
in a task force established by the National Conference of State
Legislatures (NCSL) to discuss policy options on economic development,
agriculture, education, health, and infrastructure for rural areas.
The Center was asked to participate on the task force because
of its 15-year history of studying a wide range of rural issues
and presenting rural policy suggestions to the General Assembly.
Through its work, the task force developed 10 draft Principles
for Rural Development, which will be presented to the NCSL Executive
Committee for approval this fall, and helped the NCSL to realize
a restructuring of its Agriculture Committee to become the Agriculture
and Rural Development Committee. In July, Barry Denk, director
of the Center for Rural Pennsylvania, was appointed as staff vice
chairman for the upcoming year for the newly restructured committee.
He has received the full support of the Center's Board of Directors
in this most important role.
Barry's appointment and the Center's involvement on this committee
will give us an additional opportunity to focus on rural policy
development at the national level. For more information, turn
to the article on page 4.
The Center's Board of Directors is also pleased to welcome its
newest member, Senator John Wozniak. Senator Wozniak is a strong
supporter of rural Pennsylvania and we look forward to his participation
on the board.
We also look forward to your participation at our Rural Definition
Forums, set for October. The sessions are being held in various
locations across the state, so we hope you'll have the opportunity
to attend one closest to you. For more details about the rural
forums, turn to page 5. We hope to see you there.
Representative Sheila Miller
Senator John Wozniak Joins Center's Board of
Directors
The Center for Rural Pennsylvania welcomes its newest board member,
Senator John Wozniak. Sen. Wozniak was elected to the Pennsylvania
House of Representatives in 1980 where he served until his election
to the Senate of Pennsylvania in 1996. He currently serves the
35th Senatorial District, which includes Cambria County and parts
of Somerset, Westmoreland and Clearfield counties. Sen. Wozniak
serves as Democratic Chairman of the Senate Finance Committee
and is a member of the Senate Agriculture and Rural Affairs, Communications
and High Technology, Community and Economic Development, Game
and Fisheries, Intergovernmental Affairs and Legislative Budget
and Finance committees. He also serves on the advisory board of
the University of Pittsburgh at Johnstown and is a member of the
Cambria County Community Action Council, the Johnstown Area Regional
Industries, and the Greater Johnstown and Clearfield County Chambers
of Commerce.
NCSL Expands Work on Rural Development
In just one year, the National Conference of State Legislatures
(NCSL), the preeminent bipartisan organization serving lawmakers
and staff of the nation's 50 states, has made substantial progress
in broadening its work on rural development issues. The Center
for Rural Pennsylvania has been a part of that effort from the
beginning.
At the 2001 NCSL Annual Meeting, legislators interested in the
challenges and opportunities facing rural America initiated the
Rural Development Task Force. Membership included legislators
and staff from Kansas, Oklahoma, Texas, New York and Pennsylvania.
Barry Denk, director of the Center for Rural Pennsylvania, was
named to the task force.
Over the course of a year, the task force met to discuss crosscutting
policy options on economic development, agriculture, education,
health and infrastructure for rural areas. In its discussion,
the group explored the role that states play in rural development,
considering such questions as: How can state legislatures develop
mechanisms to address rural issues in a sustained way? How can
states help bridge and enhance federal and local development efforts?
What are examples of state efforts that work toward these concerns?
How can NCSL collaborate with other state government organizations
so each can leverage the other's work on rural development?
In its work, the task force looked at existing state efforts
and best practices focusing on rural policy development. Pennsylvania
was identified because the General Assembly established the Center
for Rural Pennsylvania in 1987. In a future NCSL publication,
the Center and other agencies from North Carolina and Texas will
be highlighted in case studies.
The task force work resulted in the development of 10 draft Principles
for Rural Development.
The principles are being presented to the NCSL Executive Committee
for approval in the fall of 2002 and address such areas as:
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fair and equitable rural policies, governance
and taxing structures,
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a dedicated agency to consider the full array
of rural issues,
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human capacity building,
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appropriate financing for rural projects,
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coordination within and among rural communities,
and
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economic development efforts that foster and
preserve rural America's natural assets.
The work and progress of the Rural Development Task Force was
recognized at the NCSL Annual Meeting this past July in Denver,
CO. At that time, the Executive Committee of NCSL approved a restructuring
of its committees and the Agriculture Committee was expanded to
become the Agriculture and Rural Development Committee. Membership
on the committee was also expanded and Center Director Barry Denk
was appointed as staff Vice Chairman for the upcoming year.
Concerning his work to date with the task force and his continuing
efforts with the committee, Denk said, "Pennsylvania is clearly
recognized as a key state in rural policy development issues.
With its large agricultural base, diversified manufacturing and
tourism sectors, coupled with growth issues facing eastern and
western Pennsylvania, the commonwealth is a natural test-bed for
policy innovation on a variety of issues.
"I have learned so much in just one short year about the
national scene of rural development," he said. "And
the national recognition of the Center for Rural Pennsylvania's
work is certainly reinforcing and a compliment to our state legislature."
The first meeting of the Agriculture and Rural Development Committee
is October 1-2 in Washington, DC, with follow-up meetings scheduled
for December 2002, and April and July 2003.
Did you know . . .
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According to the Pennsylvania Department of
Education, enrollment in rural schools increased 4 percent during
the 1990s. Urban schools had a 10 percent increase.
-
The average rural school district spent approximately
$7,677 per student during the 2000 school year. In urban areas,
the state Department of Education reported that the average
district spent more than $8,445 per student.
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During the 2001 school year, rural and urban
areas had almost the same proportion of students eligible for
the Free and Reduced School Lunch Program - 30 percent.
- School enrollment projections by the state Department of Education
show rural school enrollment declining 8 percent between 2000
and 2010.
Data Users: Let's Talk Rural
Ready to talk rural? The Center for Rural Pennsylvania will hold
a series of six forums across the state in October to determine
the best way to designate counties and other entities as rural
or urban according to Census 2000 data.
Through these sessions, the Center hopes to formulate a plan
to identify counties as rural and urban, and is looking for as
much input as possible from municipal officials, planners, hospital
administrators, grant writers, researchers and other data users
around the commonwealth.
At each discussion session, the Center will explain the new Census
2000 definitions of urban and rural and compare them with the
1990 definitions. The Center will also provide information on
a number of potential ways to classify areas such as counties
or municipalities.
Attendees will be encouraged to share their uses of rural and
urban data and their ideas on the best method of designation for
their purposes. Session dates, locations and times are listed
below.
A focus on rural health
Prior to the first session, scheduled for 9:30 a.m. on October
8 in Harrisburg, the Pennsylvania Rural Health Association will
hold a forum to discuss rural health issues at the state and community
level. Participants will also be asked to provide input on using
the new federal definitions to develop rural and urban classifications
for counties and municipalities. While the hour-long forum is
specifically aimed at health and human service leaders, others
interested in health and social services are encouraged to attend.
The Center's rural discussion will begin immediately after the
rural health forum.
Board members host sessions
Two of the rural definition forums will be hosted by Center for
Rural Pennsylvania Board members. Senator Mary Jo White will host
the October 10 session in Franklin, Venango County, and Representative
Mike Hanna and Lock Haven University President Dr. Craig Willis
will host the October 11 session at Lock Haven University, Clinton
County. Other session hosts include the Smart Growth Partnership
of Westmoreland County, University of Pittsburgh at Greensburg,
in Greensburg, Westmoreland County; the Northern Tier Regional
Planning and Development Commission in Towanda, Bradford County;
and West Chester University's Department of Geography and Planning
in West Chester, Chester County.
Want more info?
To receive a brochure about the sessions or for more information,
or to register, call the Center for Rural Pennsylvania at (717)
787-9555 or email info@ruralpa.org.
Please note: There is no charge to attend the forums. However,
we ask that you register for the session you would like to attend
so that we may provide adequate seating and materials.
October 2002 Schedule
OCT. 8th HARRISBURG
Location: Hospital and Healthsystem Association
of Pennsylvania, 4750 Lindle Road, Harrisburg, PA 17105-8600,
phone (717) 564-9200.
Time: 9:30 a.m. to Noon.
Hosted by the Pennsylvania Rural Health Association. The discussion
on rural health will begin at 8:30 a.m.
OCT. 10th FRANKLIN
Location: Quality Inn at Franklin, 1411 Liberty
Street, Franklin, PA 16323, phone (814) 437-3031 or (800) 535-4052.
Time: 9 a.m. to Noon.
Hosted by Senator Mary Jo White, Center for Rural Pennsylvania
Board Member.
OCT. 11th LOCK HAVEN
Location: Hamblin Hall of Flags, Lock Haven University,
N. Fairview Street, Lock Haven, PA 17745, phone (800) 332-8900.
Time: 2 p.m. to 5 p.m.
Hosted by Representative Mike Hanna & Lock Haven University
President Dr. Craig Willis, Center for Rural Pennsylvania Board
Members.
OCT. 15th GREENSBURG
Location: Fireside Lounge in Chambers Hall, University
of Pittsburgh at Greensburg, 1150 Mt. Pleasant Road, Greensburg,
PA 15601-5860, phone (724) 837-7040.
Time: 1 p.m. to 4 p.m.
Hosted by Smart Growth Partnership of Westmoreland County,
University of Pittsburgh at Greensburg.
OCT. 17th TOWANDA
Location: Clubhouse Dining Room, Towanda Country
Club, Route 6, Wysox, PA 18848, phone (570) 265-6222.
Time: 1 p.m. to 4 p.m.
Hosted by the Northern Tier Regional Planning & Development
Commission.
OCT. 25th WEST CHESTER
Location: Room 113 Boucher Building, West Chester
University, West Chester, PA 19383, phone (610) 436-1000.
Time: 1 p.m. to 4 p.m.
Hosted by West Chester University, Department of Geography
and Planning.
Update: Census 2000 - SF3 Socio-Economic Data
The release of socio-economic profiles at the end of May provided
some long awaited facts and figures, but only at the state, county,
and municipal levels and only as an overview. The complete Census
2000 SF3 file to be released this fall is the meat of the Census.
With this data, we will have statistics at any level of Census
geography - those stated previously as well as tract and block
group data. With that, files can be created to reflect school
districts and legislative districts.
In addition, there will be many more details available than there
were in the profiles. The type of information in the upcoming
Census SF3 file includes:
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labor force, income and poverty
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education and language
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marital status and grandparents as caregivers
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veteran status and disability status
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migration, place of birth, and ancestry, and
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numerous housing characteristics.
Most importantly for the Center for Rural Pennsylvania, we will
have community level data on rural and urban populations.
This file is due to be released for Pennsylvania in late September.
The next Census information release we'll be looking for is the
SF4 file containing the socio-economic data crossed by detailed
races. This file is due out between November 2002 and April 2003.
For more Census 2000 information, visit the U.S. Census Bureau's
website at www.census.gov
or call the Center for Rural Pennsylvania at (717) 787-9555.
Rural Pennsylvanians on the Move?
Until the detailed migration file from Census 2000 comes out next
year, we will not have information about who moved out of the
commonwealth to other states or about the demographics of movers
and non-movers. But the Census 2000 data that we do have shows
whether people living within the state and its counties have moved
recently and from what area.
Overall, rural Pennsylvanians seem to be happy where they are
living. Sixty-six percent of residents in Pennsylvania's primarily
rural counties lived in the same house in 1995 as they did in
2000. An additional 19 percent moved but stayed within the same
county. Nearly 145,800 people had moved in from other states,
and more than 14,000 rural Pennsylvania residents moved in from
abroad between 1995 and 2000.
While most of these "mover" categories changed only
slightly since the 1990 Census, the non-movers were 62 percent
of the population age 5 and older in 1990.
Rural Movers and Non-movers:
Persons 5 years old and older who moved and did not move from
rural Pennsylvania, 1990 to 2000

Note: The 1990 and 2000 Census questionnaires asked where
each person lived five years before if not in the same house.
Since the question refers to five years earlier, it is only asked
of those who are five years old and older.
Broadband Grant Program Available to Rural
Communities
The Rural Utilities Service of the U.S. Department of Agriculture
has announced the availability of a pilot grant program for the
provision of broadband transmission service in rural America.
For fiscal year 2002, $20 million in grants will be made available
through a national competition to applicants proposing to provide
broadband transmission service on a "community-oriented connectivity"
basis. The grant targets rural, economically-challenged communities
and offers a means for the deployment of broadband transmission
services to rural schools, libraries, education centers, health
care providers, law enforcement agencies, public safety organizations,
residents and businesses. This all-encompassing connectivity concept
will give small, rural communities a chance to benefit from the
advanced technologies that are necessary to foster economic growth,
provide quality education and health care opportunities, and increase
and enhance public safety efforts. The application deadline is
November 5, 2002. For a grant application, visit the Rural Utilities
Service website at www.usda.gov/rus/telecom
or call (570) 788-0908 to talk with the eastern Pennsylvania RUS
representative or (614) 860-9732 to talk with the western Pennsylvania
RUS representative.
Just the Facts: The Rural Five-0
A police officer's job is detailed and dangerous. In rural Pennsylvania,
it can also be lonely. According to data from the Center for Local
Government Services, in 2002, there were 91 one-person police
departments in Pennsylvania. Located primarily in rural areas,
these one-officer departments are typically found in municipalities
with populations less than 1,000.
To provide 24-hour, seven-days-a-week service, a police department
typically needs a minimum of five full-time officers. Of the state's
nearly 2,600 municipalities, about 30 percent provide full-time
police services. Excluding Philadelphia and Pittsburgh, these
municipalities have a median population of 5,200 and an average
annual budget in excess of $2.4 million.
Nearly 12 percent of the state's municipalities do not provide
full-time police services, however. The majority of these police
departments (77 percent) is located in municipalities with less
than 2,500 residents and has an annual budget slightly over $602,000.
In 2000, the typical municipality without full-time service spent
nearly $73,000 or 13 percent of its total budget, for police service,
including police salaries, uniforms, and supplies. On a per capita
basis, this equals $40 per resident; the statewide average is
$110.
Nearly one-half (47 percent) of Pennsylvania's municipalities
have no police department. In many of these municipalities, police
services are provided by the Pennsylvania State Police. On average,
municipalities serviced by the State Police have less than 2,000
residents and an annual budget of less than $500,000. However,
22 municipalities served by the State Police have populations
in excess of 10,000 and annual budgets of more than $4.3 million.
Statewide, U.S. Census data shows that municipalities that rely
on the State Police were the fastest growing municipalities during
the 1990s.
From a financial and administrative perspective, providing police
services can be challenging for smaller municipalities. To ease
this burden, about 10 percent of the state's municipalities have
entered into regional police agreements, where two or more police
departments formally join together, or they contract out for service.
Typically, municipalities with these types of agreements have
less than 2,000 residents and annual budgets just over $400,000.
In addition, these municipalities spend about $42,000 a year for
police services.
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